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Explanation: The German translation of David A. Aakers book «brand leadership» uses the following translations:
brand awareness = Bekanntheit der Marke
brand equity = Markenwert
brand loyalty = Markentreue
all mentioned on page 27 in the German translation by Financial Times Deutschland, 2001. Translator there was Brigitte Hilgner. ISBN 3-8272-7044-8
monitor Local time: 18:24 Native speaker of: German PRO pts in pair: 68