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brand awareness

German translation: Markenbewusstsein

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GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
English term or phrase:Brand awareness
German translation:Markenbewusstsein
Entered by: Silke Namuth
Options:
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06:52 Jul 1, 2001
English to German translations [PRO]
Marketing
English term or phrase: brand awareness
none provided
I know what it means, but can anybody think of a good way to say this in German?
Silke Namuth
Germany
Local time: 18:24
Markenbewusstsein
Explanation:
brand awareness is very close in meaning to brand recognition, wich Schaefer translates by Markenbewusstsein
Selected response from:

bvogt
Canada
Local time: 12:24
Grading comment
Thank you!
4 KudoZ points were awarded for this answer

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Summary of answers provided
na +1Markenbewußtsein
Vesna Zivcic
naMarkenbekanntheit
monitor
naMarkenbewusstseinbvogt
naMarkenbewusstsein
Katrin Zinsmeister


  

Answers


3 mins peer agreement (net): +1
Markenbewußtsein


Explanation:

brand - Markenartikel
brand awareness - Markenbewußtsein
brand leader - Markenführer
brand loyalty - Markentreue ...



    [PDF] www.fh-niederrhein.de/fremdsprachen/EWEss01e-d.pdf
Vesna Zivcic
Local time: 18:24
Native speaker of: Croatian
PRO pts in pair: 395

Peer comments on this answer (and responses from the answerer)
agree  Uschi (Ursula) Walke
58 mins
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20 mins
Markenbewusstsein


Explanation:
brand awareness is very close in meaning to brand recognition, wich Schaefer translates by Markenbewusstsein

bvogt
Canada
Local time: 12:24
Native speaker of: Native in GermanGerman
PRO pts in pair: 36
Grading comment
Thank you!
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2 hrs
Markenbewusstsein


Explanation:
No doubt about the meaning. Spelling must be with ss acording to new orthographic rules. See DUDEN, 21. Auflage.

Katrin Zinsmeister
Local time: 14:24
Native speaker of: Native in GermanGerman
PRO pts in pair: 95
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23 hrs
Markenbekanntheit


Explanation:
The German translation of David A. Aakers book «brand leadership» uses the following translations:
brand awareness = Bekanntheit der Marke
brand equity = Markenwert
brand loyalty = Markentreue
all mentioned on page 27 in the German translation by Financial Times Deutschland, 2001. Translator there was Brigitte Hilgner. ISBN 3-8272-7044-8

monitor
Local time: 18:24
Native speaker of: German
PRO pts in pair: 68
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