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19:00 Aug 15, 2006
English to German translations [PRO] Marketing - Marketing / Market Research
English term or phrase:executive sponsorship and funding
Hallo, hier geht es um die Einrichtung eines E-Mail-Managements als Mittel zum Kundenservice. der letzte Teil dieses Satzes ist mir nicht ganz klar. Danke für Aufklärung! Peter
An organisation has to understand the need for an appropriate email management system to manage customer emails, be aware of the overall multi-channel nature of customer service, set internal objectives and SLAs and *acquire executive sponsorship and funding*.