German translation: wert- und nutzenorientierte Sprache
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English to German translations [PRO] Marketing - Marketing / Market Research / E-Mail-Marketing
English term or phrase:value- and benefit-focused language
Aus einer Broschüre über effektives E-Mail-Marketing:
You can try using copy that has been developed for other media (such as direct mail pieces and advertisements), but you may find that **value- and benefit-focused language** highlighting relevant content or corresponding product-focused promotions may be more effective in the search environment.
Mir fällt keine elegante Lösung hierfür ein. Wer hat Ideen?