German translation: Bestandsliste (Liste aller aktuellen und potentiellen Kunden/Käufer im Vertriebsgebiet)
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18:18 Mar 28, 2004
English to German translations [PRO] Marketing - Marketing / Market Research
English term or phrase:Universe list? Marketing-Terminologie
Hallo, es geht um Vertrieb und Marketing. Gibt es für "Universe list" einen Fachbegriff im Deutschen? Es scheint so eine Art Kundenliste zu sein.
Einige Beispiele aus dem Text:
The sales team does not have a formal universe list.
The sales team has a formal universe list which is updated regularly, which covers both current clients and prospects and identifies current status.
Explanation: The Virtual Universe List is a dynamic, self-maintaining and self-updating database of all active telephone numbers seen on the domestic AT&T net - AT&T customers as well as OCC's. The database augments each active line with a score for how much the line behaves like a business or a residence. The scores are derived from statistical patterns of residential and business calling.
The Universe List provides up-to-date intelligence on phone numbers: the list is updated every night based on all calls reported from our domestic switches the last 24 hours. Each call contributes to both the caller's and callee's score. Knowledge of the business/residential status of phone numbers is of great importance to tele-marketing efforts for customer win-back and acquisition.
The Universal List can be extended to provide other behavioral properties like fax enabledness, commuter index, or community of interest.