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13:29 Feb 2, 2018
English to German translations [PRO] Bus/Financial - Retail / Annual report
English term or phrase:controlled test and learn
Explanation of the term in English:
Test and Learn is a set of practices followed by retailers, banks and other consumer-focused companies to test ideas in a small number of locations or customers to predict impact. The process is often designed to answer three questions about any tested program before rollout:
What impact will the program have on key performance indicators if executed across the network or customer base?
Will the program have a larger impact on some stores/customers than others?
Which components of the idea are actually working?