Channel Marketing
Greek translation: Μάρκετινγκ Μέσω Διόδων
| 21:29 Feb 18, 2005 |
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|  Selected response from: Maria Nicholas (X) Local time: 04:24 | ||||
Grading comment
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| Summary of answers provided | ||||
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| 5 +2 | Μάρκετινγκ Μέσω Διόδων |
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| 2 +2 | Μάρκετινγκ έμμεσων καναλιών πωλήσεων |
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Answers
48 mins confidence: 
peer agreement (net): +2
peer agreement (net): +2Μάρκετινγκ Μέσω Διόδων Explanation: To channel marketing έχει να κάνει με το ποιες μέθοδοι χρησιμοποιούνται για την υλοποίηση μιας καμπάνιας, δηλαδή από ποιες διόδους ή από ποια "συστήματα" περνάει αυτή η διαδικασία για να φτάσει στι κοινό. "The Channel Marketing Manager is responsible for developing and implementing marketing strategies designed to maximize revenue generation for Thomson Higher Education in the retail channel." http://hotjobs.yahoo.com/jobseeker/jobsearch/job_detail.html... "What is a channel? A channel to market is the method of getting your product into the customerΆs (the end userΆs) hand. This can either be through direct sales, or through a reseller. Direct sales can occur in person, via the phone, the web or mail. Indirect, or channel sales typically refers to sales through a reseller." http://www.chanimal.com/html/channel_marketing.html "The Consumer Post-Holiday Multi-Channel Marketing Study is the second annual phone survey reviewing how consumers may have been influenced in one channel (catalogs or online advertising) and purchased through another (by phone, for example)." http://www3.doubleclick.com/market/2002/12/dc/updates2.htm |
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Grading comment
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36 mins confidence:  peer agreement (net): +2
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