Italian translation: grande cartellonistica pubblicitaria/commerciale
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The program proposed by Gehry for the development of the building involved the creation of an open public plaza directly accessible from Times Square. The white marble that covered the facades of the building would be removed, and the exposed structural skeleton would be covered with a translucent metallic fabric, which would keep the existing ***billboard signage*** intact.
Per la traduzione di "billboard signage" può andar bene "cartellonistica"?