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English to Italian translations [PRO] Marketing - Internet, e-Commerce / articolo di web-marketing sui social network
English term or phrase:brand dollars
Buongiorno e buona domenica a tutti.
Ho bisogno del vostro aiuto per capire come tradurre questi "brand dollars" che trovo sulla mia traduzione.
La frase in cui è inserito questo concetta è questa: "These brand dollars will simply follow whatever's "hot" - thus, because the major portals seem to be growing pretty slowly and/or actually losing engagement, you'll see brand dollars chase the social networking sites".