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11:16 Mar 5, 2018
English to Italian translations [PRO] Marketing - IT (Information Technology)
English term or phrase:and collateral
Buongiorno a tutti,
Sto traducendo un testo di un'azienda che fornisce servizi IT, tra cui. In questa parte si parla di "platform fee". Che cosa si intende per "and collateral" all fine della frase?
"XXX is subject to a platform fee every month regardless of utilization that covers usage of the YYY and all of the
enabled features, 24/7 technical support, platform upgrades, and
business support and collateral."
Explanation: Qui "collateral" fa parte di una serie di servizi che l'azienda offre al cliente in cambio del pagamento della tariffa di abbonamento. Io lo leggo come legato a "business", cioè "business support AND collateral".
": informational materials (such as brochures and fact sheets) used in selling a product or service to a prospective customer or buyer
Attendees can expect to make approximately 50 new business contacts and should … have an ample supply of business cards, marketing collateral and anything else to help potential leads remember them. —Nancy Hollingshead and Laurie Winslow" - http://www.merriam-webster.com/dictionary/collateral
"Does Voxy provide marketing support and collateral?
During the the implementation process, we provide marketing materials to suit your specific product use. We will discuss the areas where Voxy support will benefit your program the most and provide marketing materials to drive these efforts. For example, if your focus is on increasing awareness, adoption and engagement from the onset of the program, Voxy will provide pamphlets, email campaigns, use guides and other marketing materials to help you drive these efforts. Your Onboarding Manager will work with the Voxy marketing team to ensure the materials will help you reach your goals and definitions of success."
"The marketing support and collateral, product information, training opportunities, tools and knowledge located in this section are intended to help you maximize the utility of Honeywell products and services, while leveraging your overall investment in Honeywell solutions.
Your brand is front of mind with your target customer base both nationally and regionally.
Your brand position is optimized at the store level.
Your brands are being promoted and advertised, your support and collateral materials are being used extensively and the customer and the consumer are fully informed of the features and benefits of your brand." - http://kingmkt.com/sales-and-marketing/
"We provide our retailers with the support and collateral they need to help convey the Tower Sealants advantage to their customers. A few examples are below:" - http://www.towersealants.com/resources/
"Wolf Rock addressed the need for new brand positioning, carefully preserving and accentuating core brand values and developing a new approach to branded packaging, with a focus on key consumer messaging — together with a full suite of marketing support and collateral including PR and photography." - http://wolfrockmarketing.co.uk/case-study/callestick-farm/
-------------------------------------------------- Note added at 3 hrs (2018-03-05 14:50:30 GMT) --------------------------------------------------
Mirko Mainardi Italy Local time: 12:06 Specializes in field Native speaker of: Italian PRO pts in category: 250 3 corroborated select projects in this pair and field