purchasing funnel
Italian translation: canale acquisti
| 10:12 May 5, 2003 |
| English to Italian translations [PRO] Marketing | |||||||
|---|---|---|---|---|---|---|---|
|
| ||||||
|  Selected response from: Paola Guzzetta Italy Local time: 08:51 | ||||||
Grading comment
| |||||||
| Summary of answers provided | ||||
|---|---|---|---|---|
| 4 +1 | (modèle/modélisation/analyse des) "goulets d'étranglement" dans le processus d'achat |
| ||
| 2 +1 | canale acquisti |
| ||
| 3 | canale d'acquisto |
|
Answers
7 mins confidence: 
peer agreement (net): +1
peer agreement (net): +1canale acquisti Explanation: solo una proposta vedi sito sotto digilander.libero.it/bael/directory/wacquisti.html |
| |
| Login to enter a peer comment (or grade) | ||
7 mins confidence:
canale d'acquisto Explanation: . |
| |
| Login to enter a peer comment (or grade) | ||
32 mins confidence: peer agreement (net): +1
peer agreement (net): +1(modèle/modélisation/analyse des) "goulets d'étranglement" dans le processus d'achat Explanation: ou bien, en moins littéral: *(analyse/identification des) phases critiques dans le processus d'achat* du produit i.e. ce qui fait qu'un client potentiel peut décider, à un certain moment du processus décisionnel, de ne pas acheter le produit en question Je ne sais pas pourquoi, ça a l'air très populaire parmi les fabricants de voitures... "Purchasing Funnel - As consumers move through their purchase decision, first mulling over whether to buy a new car or not, then thinking about functional requirements, then constructing a shopping list, and finally making the purchase, they make a multitude of decisions regarding what car is right for them. During this process they add and subtract makes, models and types of vehicles on an ongoing basis. They hold an ever-narrowing selection of vehicles in mind as they move from awareness, to consideration, to "short listing," to the test-drive, and then finally to purchase. In other words, brands are poured through a "purchasing funnel" which actively filters out less attractive alternatives as the car buyer goes through the selection process. Our research shows that brands typically are discarded as consumers move from phase to phase of the purchasing funnel (e.g., from consideration to shortlist) - not within each phase. To be successful, a brand must capture its fair share of consumers at every transition point in the funnel. One advantage in this regard is that it is often possible to determine why a particular group of consumers shopping for a particular type of vehicle keeps one brand on the list while dropping another. Understanding the purchasing bottlenecks for each consumer segment and then targeting the bottlenecks can provide quick, effective results without "boiling the ocean" of irrelevant data that companies accumulate while trying to find the few data points that truly define the issues." "Automotive companies constantly do battle to capture an audience of eager players at the right moment in the purchasing funnel who are interested in driving off a lot with a new vehicle. We are all familiar with the commoditized “zero money down, zero percent APR financing” tactics that many traditional auto ads espouse; most every ad touts features and benefits that would sound alike in a blind taste test of vehicles. What then can be the differentiator across brands? Can it be possible for a marketing campaign to appeal to the more intangible and emotive side of a consumer and use non-traditional advertising to do it well?" autoassembly.mckinsey.com/html/ resources/glossary/p.asp Reference: http://www.imediaconnection.com/content/features/071002b.asp |
| |
| Login to enter a peer comment (or grade) | ||
Login or register (free and only takes a few minutes) to participate in this question.
You will also have access to many other tools and opportunities designed for those who have language-related jobs (or are passionate about them). Participation is free and the site has a strict confidentiality policy.
KudoZ™ translation help
The KudoZ network provides a framework for translators and others to assist each other with translations or explanations of terms and short phrases.
See also:
Search millions of term translations