Italian translation: cause realated e advocacy advertising
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16:30 Dec 3, 2003
English to Italian translations [PRO] Marketing
English term or phrase:cause-related and advocacy advertising
Advertising used to promote a position on a political, controversial or other social issue.
advocacy advertising – Advertising that is concerned with the propagation of ideas and elucidation of social issues of public importance in a manner that supports the position and interest of the sponsor.
Advocacy advertising expresses a viewpoint on a given issue, often on behalf an institution. Examples are to be found in anti-Drink-Driving campaigns.
KimTaegon Local time: 10:50 Native speaker of: Italian PRO pts in pair: 81