Italian translation: I vantaggi della Category Management
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English to Italian translations [PRO] Marketing - Marketing / Market Research / category management
English term or phrase:Category Management prosperities
Category Management prosperities in Switzerland
Switzerland’s situation in retailing is very different compared to the other German-speaking countries. Especially consumer structure and their needs differ, even in the country itself, because it’s consisting of three very different regional parts (French, German and Italian part). This different situation and individual needs require an individual market treatment.
The approach of Category Management (CM) allows an individual and strongly consumer-focused optimization of categories within the retailer. Therefore CM is already strong established in Switzerland and is still increasing in appliance to identify consumer’s different needs and satisfy them in an appropriate way. At the same time this approach is an effective way to reach a unique position in strongly competitive retailing situation in Switzerland.
Come potrei rendere l'espressione in oggetto in un testo sul category management nel settore della distribuzione in Svizzera?
gli sviluppi del category management/della gestione delle categorie
Explanation: o nuovi sviluppi del...
Ecco la definizione di "category management":
"Per Category Management si intende il processo della gestione delle Categorie di Prodotto..." www.ottantaventi.it/perle/categorymanagement.htm
Il termine "gestione delle categorie" ha 989 riscontri su Google.
"Prosperity" significa benessere, prosperità. Ci sono miglioramenti/sviluppi del processo del category management.
Pnina Israel Local time: 21:34 Specializes in field Native speaker of: Hebrew PRO pts in category: 15