Italian translation: allestimento degli scaffati orientato al cliente
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10:08 Mar 13, 2007
English to Italian translations [PRO] Marketing - Marketing / Market Research / category management
English term or phrase:consumer-oriented shelf presentation
Marco WWW, Category Manager in XXX Switzerland, graduated from the seminar in February 2007 with an excellent overall evaluation and developed as final project a shelf optimization for a Swiss Retailing company. This shelf presentation in category Pasta is based on consumer decision-process, how Swiss consumers decide to buy and searching for pasta. It is an example for consumer-oriented shelf presentation in Switzerland and contributes gaining turnover and profit-potential for both, retailer and XXX as a CM-partner.
Conoscete una formula migliore di "presentazione/disposizione sugli scaffali"? Grazie!