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English to Italian translations [PRO] Marketing - Marketing / Market Research
English term or phrase:wide of the mark
"Some proposed applications will attract a large minority, such as banking; some have potentially very wide appeal, such as restaurant reviews. But others are well wide of the mark. The biggest failing in the mobile service provider market isn't technology - it's failing to appreciate the right kind of application that suits the device and adds value".
Non capisco il significato di "others are well wide of the mark". O forse potrebbe essere "...off the mark"?