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15:27 Feb 7, 2012
English to Italian translations [PRO] Marketing - Marketing / Market Research / other
English term or phrase:vertical businesses
Our existing vertical businesses offer many good products already. My goal is to build the horizontal marketing offer across those businesses, define how we can offer attractively combined solutions and identify any missing pieces. We have many key elements for these solutions already; however, we may be missing some components and must decide whether the solution requires a make, buy or build in order complete the offering.