On-trade execution

Italian translation: lancio/promozione/diffusione/distribuzione on-trade

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GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
English term or phrase:on-trade execution
Italian translation:lancio/promozione/diffusione/distribuzione on-trade
Entered by: Gaetano Silvestri Campagnano
Options:
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13:48 Mar 13, 2018
English to Italian translations [PRO]
Marketing - Marketing / Market Research
English term or phrase: On-trade execution
This is a premium beer and it is vital that its On-trade execution reflects this premium quality.
Targeting the right accounts and explaining its distinctive story is very important.
Cinzia Marcelli
Italy
lancio/promozione/diffusione/distribuzione on-trade
Explanation:
Nel campo delle bevande alcoliche viene definita "on-trade" la vendita che consente il consumo in loco, come avviene nei locali pubblici, mentre si parla di vendita "off-trade" per i luoghi in cui è possibile il solo acquisto, come i supermercati e i negozi di alimentari.

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Note added at 9 giorni (2018-03-23 11:07:27 GMT) Post-grading
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Ancora grazie mille a te, Cinzia, e buon fine settimana.
Selected response from:

Gaetano Silvestri Campagnano
Italy
Local time: 11:56
Grading comment
Grazie
4 KudoZ points were awarded for this answer



Summary of answers provided
4lancio/promozione/diffusione/distribuzione on-trade
Gaetano Silvestri Campagnano


  

Answers


20 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5
on-trade execution
lancio/promozione/diffusione/distribuzione on-trade


Explanation:
Nel campo delle bevande alcoliche viene definita "on-trade" la vendita che consente il consumo in loco, come avviene nei locali pubblici, mentre si parla di vendita "off-trade" per i luoghi in cui è possibile il solo acquisto, come i supermercati e i negozi di alimentari.

--------------------------------------------------
Note added at 9 giorni (2018-03-23 11:07:27 GMT) Post-grading
--------------------------------------------------

Ancora grazie mille a te, Cinzia, e buon fine settimana.

Gaetano Silvestri Campagnano
Italy
Local time: 11:56
Native speaker of: Native in ItalianItalian
PRO pts in category: 389
Grading comment
Grazie
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