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English to Italian translations [PRO] Marketing - Marketing / Market Research
English term or phrase:buy-in
She challenges the Sales Managers to think hard about the sales techniques that have worked best in their territories.
She asks, “What exactly are your most successful reps doing differently than the other reps?
What techniques have you seen work well in your territory?”
1.What initial steps should Jim take to get buy-in from his DSM counterpart at xxx (nome azienda)?
Si parla di una riunione in cui ogni responsabile espone le proprie strategie migliori allo scopo di condividerle con i colleghi e aumentare le vendite di un prodotto.
Questo "buy-in" come si può tradurre?
E' possibile intenderlo come "suggerimento per le vendite" o "strategia di vendita"?
Ho trovato solo termini finanziari che mi sembra siano poco adatti al contesto.