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English to Italian translations [PRO] Marketing - Other / print
English term or phrase:smaller print-batches
XXX generates more than half of its turnover with products from the graphic industries. These products include binders, laminators and the associated consumables, also large format printers and some specialized equipment. The rise of digital printing has seen more personalized, smaller print-batches, which need a lot of finishing possibilities before being distributed to customers (leaflets, booklets, coupons, etc). Our strategy is to understand better these adjacent markets (the customers and paper-based technologies) to see how to leverage this knowhow and better serve our customers. I see ZZZ Asia-Pacific playing a pioneer role in these new fields.