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Serie di diapositive sulla New Wave (definition of wave: a growing public consciousness of corporate power and a rising social movement to increase corporate accountability and harness business to do social good).
Caratteristiche della New Wave:
- Must be a No Spin Zone
- Has to be about empowerment, not charity or paternalism
- Must be sustainable
- Must be about large scale social change
- Must be a corporate-wide mission versus a community relations or **philanthropy add-on**