Italian translation: far progredire, far avanzare il settore
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The asker opted for community grading. The question was closed on 2011-09-09 08:54:08 based on peer agreement (or, if there were too few peer comments, asker preference.)
English to Italian translations [PRO] Social Sciences - Social Science, Sociology, Ethics, etc.
English term or phrase:to advance the field
Salve si tratta di un abstract sul social marketing e sinceramente non capisco cosa si intenda con "advance the field" in questa frase
In fact, this is what happens in the practice of social marketing. However, Walsh, Rudd, Moeykens & Maloney (1993) have noted that “professional social marketers tend to be broadly eclectic and intuitive tinkerers in their use of available theory (p. 115).” So while a review of theoretical models used in social marketing seems relevant to advance the field, it is also speculative as well.