Polish translation: jazda na czyimś grzbiecie/strategia kombinowana (marketing)
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GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
English term or phrase:
jazda na czyimś grzbiecie/strategia kombinowana (marketing)
Explanation: Strategia jednoczesnego promowania dwóch marek. W reklamie telewizyjnej "piggyback commercial" to jest "two or more commercials aired one after another, featuring different products of the same sponsor"