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TV advertising is for share-of-voice

Polish translation: łączenie reklam telewizyjnych w bloki (reklamowe)

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GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
English term or phrase:share-of-voice TV advertising
Polish translation:łączenie reklam telewizyjnych w bloki (reklamowe)
Entered by: Polangmar
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16:24 Nov 5, 2008
English to Polish translations [PRO]
Bus/Financial - Advertising / Public Relations
English term or phrase: TV advertising is for share-of-voice
“Seventy to 80% of TV advertising is for share of voice [percentage of the messages heard by the targeted audience],” Gale explains, so advertising agencies have
an incentive to continue focusing on this measure. “But,” he adds, “marketers should look hard at it.”

zanim podniosą się głosy krytyki o taki długi termin, wyjaśniam, że moja trudność polega na ujęciu stylistycznym.
Wiem, że SOV to "udział danej reklamy we wszystkich wyświetlanych w danym serwisie". Nie wiem tylko jak to dobrze napisać po polsku w kontekście tych procentów
madziag
Local time: 21:35
reklama telewizyjna jest łączona w bloki (reklamowe)
Explanation:
Od 70% do 80% reklam telewizyjnych jest łączonych w bloki (reklamowe)
Selected response from:

Polangmar
Poland
Local time: 21:35
Grading comment
i jeszcze raz bardzo serdecznie dziękuję :-)
4 KudoZ points were awarded for this answer

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Summary of answers provided
4reklama telewizyjna jest łączona w bloki (reklamowe)Polangmar


  

Answers


2 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5
reklama telewizyjna jest łączona w bloki (reklamowe)


Explanation:
Od 70% do 80% reklam telewizyjnych jest łączonych w bloki (reklamowe)

Polangmar
Poland
Local time: 21:35
Works in field
Native speaker of: Native in PolishPolish
PRO pts in category: 45
Grading comment
i jeszcze raz bardzo serdecznie dziękuję :-)
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Changes made by editors
Nov 12, 2008 - Changes made by Polangmar:
Created KOG entryKudoZ term » KOG term


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