Polish translation: strategia "zbierania śmietanki" / wysokiej ceny
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English to Polish translations [PRO] Bus/Financial - Business/Commerce (general)
English term or phrase:premium pricing (strategy)
A premium pricing strategy involves setting the price of a product higher than similar products. This strategy is sometimes also called skim pricing because it is an attempt to “skim the cream” off the top of the market. It is used to maximize profit in areas where customers are happy to pay more, where there are no substitutes for the product, where there are barriers to entering the market or when the seller cannot save on costs by producing at a high volume.