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17:22 Nov 29, 2008
English to Polish translations [PRO] Marketing - Cinema, Film, TV, Drama
English term or phrase:Appreciation Index
W badaniach oglądalności (seriale na kanalach cyfrowych)
AI Score (Appreciation Index)
Przyjmuje wartość od 1 do 100
An Appreciation Index (AI) is a score between 0 and 100 which is used as an indicator of the public's approval for a particular television programme or broadcast service in the United Kingdom. (...)
Whereas regular ratings information can be calculated overnight, the AI of a programme can take up to two weeks to calculate, and is therefore not given the same prominence by the television industry in the UK. However, the AI can be useful in assessing the public's attitudes to programmes made for small or specialist audiences, especially in cases where ratings information on its own may be unreliable. If a television programme has performed passably in the ratings, yet achieves a high AI, it can help to determine whether the programme should be recommissioned. http://en.wikipedia.org/wiki/Appreciation_Index
Polangmar Poland Local time: 09:20 Native speaker of: Polish PRO pts in category: 109