Login or register (free and only takes a few minutes) to participate in this question.
You will also have access to many other tools and opportunities designed for those who have language-related jobs (or are passionate about them). Participation is free and the site has a strict confidentiality policy.
13:11 Jun 23, 2005
This question was closed without grading. Reason: No acceptable answer
English to Polish translations [PRO] Marketing - Marketing / Market Research / badania marketingowe
English term or phrase:gross negative check
jak w tym fragmencie: The final mix test (covered in a separate Insights module) can then be used to check fit of product with the positioning and packaging, and also provide a final **gross negative check** on the product per se in a branded context
tutaj http://www.marketing.ie/old_site/november_99/article_c.htm też to występuje: Most of the time when creative concepts come unstuck the research has been commissioned at the last minute and carried out in haste. The only research conducted is likely to have been the concept testing/gross negative check. Research should be made part of the advertising development process early in the proceedings.