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English to Polish translations [PRO] Bus/Financial - Marketing / Market Research
English term or phrase:marketing mix leverages
Podręcznik tworzenia biznes planu poraz kolejny :)
Marketing and communication plan
In your marketing plan you need to define how you will manage the marketing mix leverages.
The characteristics of the products/services have already been discussed in detail in the previous paragraphs.
Price and way of distributing products will be discussed in more detail in the sales plan.
Explanation: LMarketing mix, kompozycja marketingowa, 4P - jest to inaczej kompozycja marketingowa, czyli takie elementy (instrumenty) za pomocą których możemy oddziaływać na rynek. http://tinyurl.com/2xlhnv