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split-cable experiment

Polish translation: badanie eksperymentalne z wykorzystaniem metody/techniki split-cable

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GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
English term or phrase:split-cable experiment
Polish translation:badanie eksperymentalne z wykorzystaniem metody/techniki split-cable
Entered by: Jerzy Ozana
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- Include in personal glossary

10:48 Aug 17, 2010
English to Polish translations [PRO]
Social Sciences - Marketing / Market Research
English term or phrase: split-cable experiment
The plans showing good effects in a split-cable experiment would most likely pay out.
maikaa
Local time: 10:49
Badanie eksperymentalne z wykorzystaniem metody/techniki split-cable
Explanation:
Badanie eksperymentalne z wykorzystaniem metody/techniki split-cable

Luźna propozycja. Trudno o zwięzły polski termin.

Ogólnie chodzi o metodę porównywania skuteczności reklam na dwóch grupach odbiorców telewizji kablowej (przez analogię do "split-run" dla ogłoszeń prasowych).

Dokładny opis tutaj:
http://www.modernmarketing.pl/print.php?pg=artb&magnr=200012...
Selected response from:

Jerzy Ozana
Poland
Local time: 10:49
Grading comment
Selected automatically based on peer agreement.
4 KudoZ points were awarded for this answer

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Summary of answers provided
3 +2Badanie eksperymentalne z wykorzystaniem metody/techniki split-cable
Jerzy Ozana
Summary of reference entries provided
Anna Gawlikowska

  

Answers


32 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +2
Badanie eksperymentalne z wykorzystaniem metody/techniki split-cable


Explanation:
Badanie eksperymentalne z wykorzystaniem metody/techniki split-cable

Luźna propozycja. Trudno o zwięzły polski termin.

Ogólnie chodzi o metodę porównywania skuteczności reklam na dwóch grupach odbiorców telewizji kablowej (przez analogię do "split-run" dla ogłoszeń prasowych).

Dokładny opis tutaj:
http://www.modernmarketing.pl/print.php?pg=artb&magnr=200012...

Jerzy Ozana
Poland
Local time: 10:49
Specializes in field
Native speaker of: Native in PolishPolish
PRO pts in category: 8
Grading comment
Selected automatically based on peer agreement.

Peer comments on this answer (and responses from the answerer)
agree  Roman Kozierkiewicz
1 hr
  -> dziękuję

agree  groszek: ...lub skuteczności dwóch rodzajów reklam tego samego produktu
15 hrs
  -> dziękuję
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Reference comments


16 mins
Reference

Reference information:
Może to coś pomoże:

What's a split cable test?

Well, you go to a research supplier and they provide a couple of cities, where in each of these cities they'll have 3,000 households that have agreed to have their cable spliced.And they don't know how it's being spliced, but they do know that they may be seeing different commercials than their neighbor.But, they don't know exactly which ones.All they know is they get their $20 a month for allowing this research organization to fiddle with the advertising that they might be exposed to.

You then balance those panels, and what's important, in any one of these cities where you're doing the test, in fact, your neighbor could be getting commercial A and you might be getting commercial B.Now, in our case, what we tested was one household got the Microsoft advertising of the type you saw earlier, and the other household got no Microsoft advertising.And after nine months, in regards to software leader, you do the same kind of research that I just described.


    Reference: http://www.microsoft.com/presspass/exec/bob/finsummit97.mspx
Anna Gawlikowska
Native speaker of: Native in PolishPolish
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Changes made by editors
Aug 31, 2010 - Changes made by Jerzy Ozana:
Created KOG entryKudoZ term » KOG term


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