split-cable experiment
Polish translation: badanie eksperymentalne z wykorzystaniem metody/techniki split-cable
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| 10:48 Aug 17, 2010 |
| English to Polish translations [PRO] Social Sciences - Marketing / Market Research | |||||||
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|  Selected response from: Jerzy Ozana Poland Local time: 01:02 | ||||||
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| 3 +2 | Badanie eksperymentalne z wykorzystaniem metody/techniki split-cable |
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Answers
32 mins confidence: 
peer agreement (net): +2
peer agreement (net): +2Badanie eksperymentalne z wykorzystaniem metody/techniki split-cable Explanation: Badanie eksperymentalne z wykorzystaniem metody/techniki split-cable Luźna propozycja. Trudno o zwięzły polski termin. Ogólnie chodzi o metodę porównywania skuteczności reklam na dwóch grupach odbiorców telewizji kablowej (przez analogię do "split-run" dla ogłoszeń prasowych). Dokładny opis tutaj: http://www.modernmarketing.pl/print.php?pg=artb&magnr=200012... |
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16 mins |
| Reference Reference information: Może to coś pomoże: What's a split cable test? Well, you go to a research supplier and they provide a couple of cities, where in each of these cities they'll have 3,000 households that have agreed to have their cable spliced.And they don't know how it's being spliced, but they do know that they may be seeing different commercials than their neighbor.But, they don't know exactly which ones.All they know is they get their $20 a month for allowing this research organization to fiddle with the advertising that they might be exposed to. You then balance those panels, and what's important, in any one of these cities where you're doing the test, in fact, your neighbor could be getting commercial A and you might be getting commercial B.Now, in our case, what we tested was one household got the Microsoft advertising of the type you saw earlier, and the other household got no Microsoft advertising.And after nine months, in regards to software leader, you do the same kind of research that I just described. Reference: http://www.microsoft.com/presspass/exec/bob/finsummit97.mspx |
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