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English to Polish translations [PRO] Marketing - Marketing / Market Research
English term or phrase:multi-attribute attitude model
kolejna metoda statystyczna
Multi-attribute attitude models develop from the idea that preferences form on the basis of the utility that the consumer perceives can be derived from the properties of a product, rather than from the product itself. The multi-attribute attitude approach typically makes use of linear models that incorporate consumer perceptions about product attributes and the importance attached to such attributes to predict an overall product attitude.