copy placement

Polish translation: umieszczanie tekstów reklamowych

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GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
English term or phrase:copy placement
Polish translation:umieszczanie tekstów reklamowych
Entered by: Frank Szmulowicz, Ph. D.
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17:56 Feb 5, 2018
English to Polish translations [PRO]
Marketing - Medical: Pharmaceuticals
English term or phrase: copy placement
The main concept identifies clearly 3 patient segments; with careful copy placement.
Fragment tekstu dotyczącego kampanii promocyjnej produktu leczniczego.
olgars
Local time: 05:16
umieszczanie tekstów reklamowych
Explanation:
adverting copy
cccc
adverting copy
Text of a print, radio, or television advertising message that aims at catching and holding the interest of the prospective buyer, and at persuading him or her to make a purchase all within a few short seconds. The headline of an advertising copy is said to be the most important part, and quite often a small change in its wording brings disproportionate results. Although a short advertising copy is more common in consumer-product advertising, according to the UK advertising guru David Ogilvy (1911-1999) people do read (and listen or attend to) lengthy advertisements if they are skillfully written.
Most advertising copy is based on advertising/consumer research and is composed by professional copywriters hired by advertising agencies. Also called advertisement copy, ad copy, or just copy

http://www.businessdictionary.com/definition/advertising-cop...
Selected response from:

Frank Szmulowicz, Ph. D.
United States
Local time: 23:16
Grading comment
Dziękuję bardzo :-)
4 KudoZ points were awarded for this answer



Summary of answers provided
3 +2umieszczanie tekstów reklamowych
Frank Szmulowicz, Ph. D.


  

Answers


12 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +2
umieszczanie tekstów reklamowych


Explanation:
adverting copy
cccc
adverting copy
Text of a print, radio, or television advertising message that aims at catching and holding the interest of the prospective buyer, and at persuading him or her to make a purchase all within a few short seconds. The headline of an advertising copy is said to be the most important part, and quite often a small change in its wording brings disproportionate results. Although a short advertising copy is more common in consumer-product advertising, according to the UK advertising guru David Ogilvy (1911-1999) people do read (and listen or attend to) lengthy advertisements if they are skillfully written.
Most advertising copy is based on advertising/consumer research and is composed by professional copywriters hired by advertising agencies. Also called advertisement copy, ad copy, or just copy

http://www.businessdictionary.com/definition/advertising-cop...

Frank Szmulowicz, Ph. D.
United States
Local time: 23:16
Native speaker of: Native in EnglishEnglish, Native in PolishPolish
PRO pts in category: 202
Grading comment
Dziękuję bardzo :-)

Peer comments on this answer (and responses from the answerer)
agree  Pawel Baka
10 mins
  -> Dziękuję Pawle. Serdecznie pozdrawiam.

agree  Marcin Pustkowski: Frank, you're, as always, too kind. I don't deserve it.
12 mins
  -> Your performance here on proz speaks volumes about you - the best advertising copy in the world. My warmest regards, Marcin.
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