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English to Portuguese translations [PRO] Tech/Engineering - Advertising / Public Relations
English term or phrase:network TV
The example we’ve been working with for the automobile model is actually simplistic in that a full marketing-mix analysis would consider not just expenditures on, say, a particular advertising medium such as television but would disaggregate the data for specific types of TV expenditures (e.g., network TV versus cable) and even different day parts (daytime, prime time, etc.).
é TV aberta?