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back specialist

Portuguese translation: especialista em problemas nas costas

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
English term or phrase:back specialist
Portuguese translation:especialista em problemas nas costas
Entered by: Rafa Lombardino

14:30 Sep 22, 2007
English to Portuguese translations [PRO]
Tech/Engineering - Advertising / Public Relations
English term or phrase: back specialist
In one of the first major applications of corrective advertising since the Listerine case, the FTC issued a corrective order against the Novartis Corporation and its Doan’s Pills. Doan’s advertisements referred to the brand’s special or unique ingredients, called itself the “back specialist,” and depicted the brand against packages of competitors Advil, Bayer, and Tylenol.
Teresa Cristina Felix de Sousa
Brazil
Local time: 08:59
especialista em problemas nas costas
Explanation:
Troquei minha sugestão de "problemas na coluna" (que poderia ser algo mais grave, precisando até de cirurgia) para "problemas nas costas", pois o remédio alegava curar uma simple dor ou mau jeito.

Vamos ver se me explico: A campanha publicitária dos comprimidos Doan, fabricados pela Novartis, alegavam que a empresa era uma "especialista em problemas de coluna" ou "dores nas costas" e que Doan era mais eficaz do que a concorrência. O texto é classificado como "advertising", mas o "back specialist" não é um vocabulário de publicidade neste contexto.
Selected response from:

Rafa Lombardino
United States
Local time: 04:59
Grading comment
Gratíssima
Bjs
T.
4 KudoZ points were awarded for this answer



Summary of answers provided
5 +1especialista em problemas nas costas
Rafa Lombardino


  

Answers


1 hr   confidence: Answerer confidence 5/5 peer agreement (net): +1
especialista em problemas nas costas


Explanation:
Troquei minha sugestão de "problemas na coluna" (que poderia ser algo mais grave, precisando até de cirurgia) para "problemas nas costas", pois o remédio alegava curar uma simple dor ou mau jeito.

Vamos ver se me explico: A campanha publicitária dos comprimidos Doan, fabricados pela Novartis, alegavam que a empresa era uma "especialista em problemas de coluna" ou "dores nas costas" e que Doan era mais eficaz do que a concorrência. O texto é classificado como "advertising", mas o "back specialist" não é um vocabulário de publicidade neste contexto.


    Reference: http://www.ftc.gov/opa/2000/08/doans.shtm
Rafa Lombardino
United States
Local time: 04:59
Works in field
Native speaker of: Native in PortuguesePortuguese, Native in EnglishEnglish
PRO pts in category: 4
Grading comment
Gratíssima
Bjs
T.

Peer comments on this answer (and responses from the answerer)
agree  Humberto Ribas
6 hrs
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