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English to Portuguese translations [PRO] Marketing - Advertising / Public Relations
English term or phrase:potty-type humor
With the assistance of Cognetix—an advertising agency located in Charleston, South Carolina—a scheme was hatched to test the effectiveness of billboard advertising. Adams and Cognetix ran a billboard campaign for a fictitious brand of bottled water that they named Outhouse Springs. Playing on the concept of incongruity (a bottled water named Outhouse Springs?) and using potty-type humor, billboard advertisements for Outhouse Springs were located throughout the Charleston, South Carolina market and achieved a 75 showing at a monthly cost of approximately $25,000.