Portuguese translation: coroamento, clímax, ponto culminante
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English to Portuguese translations [PRO] Marketing - Advertising / Public Relations
English term or phrase:capstone
In addition to benefiting all participants in the marketing process, point-of-purchase plays another important role: it serves as the capstone for an IMC program. P-O-P by itself may have limited impact, but when used in conjunction with mass-media advertisements and promotions, P-O-P can create a synergistic effect