Portuguese translation: sincero/decidido/que visa a uma única finalidade
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English to Portuguese translations [PRO] Marketing - Advertising / Public Relations
English term or phrase:single-minded
The key fact in an advertising strategy is a single-minded statement from the consumer’s point of view that identifies why consumers are or are not purchasing the product, service, or brand or are not giving it proper consideration.
In sum, advertising strategy lays out the details for the upcoming advertising campaign. It insists on a disciplined approach to analyzing the brand, the consumer, and the competition. A single-minded benefit, or positioning statement, is the outcome.
Tive a impressão de que são duas idéias diferentes.
No Contexto 1, poderia ser uma DECLARAÇÃO INCISIVA. Mas não sei o que poderia ser no Contexto 2 (single-minded BENEFIT). Agradeço a sua luz.