Prosumer
Portuguese translation: Consumidor Proactivo
| GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW) | ||||||
|---|---|---|---|---|---|---|
|
| 17:19 Dec 17, 2001 |
| English to Portuguese translations [PRO] Marketing - Business/Commerce (general) / business | ||||
|---|---|---|---|---|
|
| |||
|  Selected response from: airmailrpl Brazil Local time: 16:30 | |||
Grading comment
| ||||
| Summary of answers provided | ||||
|---|---|---|---|---|
| 5 +3 | consumidor proativo..consumidor profissional.. |
| ||
| 5 | Semi-professional ou de nível profissional |
| ||
| 5 | cliente potencial/provável/possível/ |
| ||
| 5 | Proativo? |
| ||
| 4 | pro-consumer |
|
Answers
3 mins confidence: 
pro-consumer Explanation: vid. ref. Reference: http://yourdictionary.com |
| |
| Login to enter a peer comment (or grade) | ||
10 mins confidence:
Semi-professional ou de nível profissional Explanation: No link abaixo você vai encontrar as duas definições para o termo, mas é claro que só uma se aplica nesse caso. É uma forma curta para professional consumer, o consumidor que compra equipamentos de qualidade melhor que o consumidor comum, mas não é um profissional. As soluções acima podem dar certo, ou algo nessa linha Reference: http://www.quinion.com/words/turnsofphrase/tp-pro4.htm |
| |
| Login to enter a peer comment (or grade) | ||
43 mins confidence:
cliente potencial/provável/possível/ Explanation: I "gues"it is a short for prospective consumer |
| |
| Login to enter a peer comment (or grade) | ||
1 hr confidence: peer agreement (net): +3
peer agreement (net): +3consumidor proativo..consumidor profissional.. Explanation: The BeOS is aimed at multimedia experts and what the company calls "prosumers," hobbyists with a taste for high-end video, audio and graphics. http://www.zdnet.com/zdnn/content/zdnn/0319/296299.html PROSUMER :This word is becoming fairly common but can be confusing, as it has two meanings. It was coined in 1980 by the futurist Alvin Toffler - in his book The Third Wave - as a blend of producer and consumer. He used it to describe a possible future type of consumer who would become involved in the design and manufacture of products, so they could be made to individual specification. He argued that we would then no longer be a passive market upon which industry dumped consumer goods but a part of the creative process. Derrick de Kerckhove has called this mass customisation, in which everybody is in effect a member of a niche market, something Internet e-commerce is encouraging through cutting out the middleman between maker and buyer. This sense of prosumer has been taken up by some marketing people, but remains limited in its application. The second usage describes a purchaser of technical equipment who wants to obtain goods of a better quality than consumer items, but can't afford professional items (older terms for goods of this intermediate quality are semi-professional and industrial quality). Here, the word is a blend of professional and consumer. Prosumers of this sort are famed for their enthusiasm for new products and their tolerance of flaws and, from the marketing point of view, have much in common with early adopters. This usage is common among those selling video equipment, digital cameras, and similar goods (and the examples below illustrate this sense). Some manufacturers treat the SOHO (Small Office, Home Office) market as being much the same thing. http://www.quinion.com/words/turnsofphrase/tp-pro4.htm |
| |
Grading comment
| ||
