Portuguese translation: ao preço cheio de varejo / ao preço de varejo cheio
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GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
English term or phrase:
in the full retail price
ao preço cheio de varejo / ao preço de varejo cheio
The second most common way to buy a new phone is to pay full retail price for it, forgoing the contract subsidy because you don’t want to sign away two years or you are just not eligible to sign a new contract yet. Full retail phones are expensive — you’re paying what the phone actually costs, not a subsidized price — usually in the neighborhood of $600 or more. But you won't be locked into a contract with with a carrier, and if you don’t buy from a carrier, you usually can get the phone unlocked to use on any compatible carrier you please.
Explanation: O valor que o cliente paga ao comprar, com todos os encargos inclusos (incluindo o lucro de quem vende), e sem nenhum tipo de desconto. O preço de venda que o varejista aplica ao consumidor final.
Comprei um aparelho ao preço de venda ao público (PVP).
Gracio Filimao Portugal Local time: 02:45 Specializes in field Native speaker of: Portuguese