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The asker opted for community grading. The question was closed on 2016-12-23 16:54:07 based on peer agreement (or, if there were too few peer comments, asker preference.)
English to Portuguese translations [PRO] Bus/Financial - Finance (general) / finanças
English term or phrase:churn rates
“lifetime customer value”, which incorporates churn rates, revenues and variable costs; user engagement, measured either in time or in features accessed; daily active users (rather than monthly active users); customer acquisition costs, which include total marketing expenses; and data on both “bookings and “revenues”, with the latter recognized only when service is provided.