Portuguese translation: valor presente e valor permanente
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English to Portuguese translations [PRO] Bus/Financial - IT (Information Technology) / IT
English term or phrase:current value & lifetime value
Metrics such as comparing annual sales figures began to give way to determining a customer's current value (e.g., likelihood to buy, type and quantity of product likely to buy, amount of money likely to spend, satisfaction with XXXX) and projecting his or her lifetime value.