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09:31 Nov 19, 2000
English to Portuguese translations [Non-PRO]
English term or phrase: push-marketing
..., they are still mostly focused on push marketing

Summary of answers provided
napush-marketing: marketing ofensivoBergamo
namarketing de envio automático de informações
Eliane Rio Branco
namarketing agressivoxxxLia Fail
naMarketing de envio de informação
Silvio Picinini



5 mins
Marketing de envio de informação

Encontrei a definição a seguir:

Marketing strategy that calls for pipeline influences to promote your product or service to the end-user

Há dois sites para você ver abaixo. Dependendo do contexto, você talvez pudesse deixar em inglês, mas eu não deixaria.

Espero que ajude

    Reference: http://www.elektradigm.com/site/sitefiles/Library/glossary.h...
    www.bmscentre.com/Glossary/glossary_p.htm#Push vs Pull
Silvio Picinini
United States
Local time: 15:27
Native speaker of: Portuguese
PRO pts in pair: 1393
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44 mins
marketing agressivo

For me, instinctively (and especially with the 'still') 'push marketing' is aggressive marketing, i.e. pushing the product, the so-callled 'hard-sell' (push sales)

The opposite would be 'pull marketing', where the focus is on /encouraging/facilitating techniques so that the buyer makes the first moves, i.e a less aggressive, more a 'soft-sell' approach (pull in sales)

xxxLia Fail
Local time: 00:27
Native speaker of: Native in EnglishEnglish
PRO pts in pair: 54

Peer comments on this answer (and responses from the answerer)
Cristina Mendia
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1 hr
marketing de envio automático de informações

Costumo traduzir push por envio automático embora manter push sem tradução também seja amplamente utilizado.
Espero ter ajudado

Eliane Rio Branco
Local time: 21:27
Native speaker of: Native in PortuguesePortuguese
PRO pts in pair: 208
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7 hrs
push-marketing: marketing ofensivo

Bom trabalho
Bergamo :), embora seja domingo :(

PRO pts in pair: 32
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