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Non-working spend and marketing effectiveness

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13:47 Feb 21, 2008
English to Portuguese translations [PRO]
Marketing - Marketing / Market Research / marketing publication
English term or phrase: Non-working spend and marketing effectiveness
It is a marketing publication about Marketing Strategies on beverage sales.

My problem is with non-working spend. It seems that in Marketing there is an especific translation for this expression. Please, does anyone know the correct expression?
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