Portuguese translation: parecem estar seguindo uma estratégia que evita ...
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GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
English term or phrase:
appear to be pursuing a strategy that bypasses
parecem estar seguindo uma estratégia que evita ...
English to Portuguese translations [PRO] Medical - Medical (general)
English term or phrase:appear to be pursuing a strategy that bypasses
Several companies appear to be pursuing a strategy that bypasses the traditional outside sales force model by using the Internet as a stand-alone marketing vehicle. Without the over¬head of a dedicated sales force, these firms typically emphasize price. Even with Internet sales, however, sales representatives perform a necessary service by aiding doctors in selection and placement of implants. They also can help educate doctors' referral bases to better understand restorative options and help to guide potential patients through that process. It remains to be seen whether a total Internet marketing strategy without a sales force will be successful.