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|English to Portuguese translations [PRO]|
Marketing - Retail
|English term or phrase: I-am, owned-it category|
O termo é: I-am, owned it category.
O contexto é o seguinte:
The same consumer is shopping at both Wal-Mart and Nordstrom´s. On one hand, they want the cheap and cheerful offer of Wal-Mart for a substantial portion of their spending. Contrary to the past, they also want to go upscale as they can for some selected items.
We want to be financially sensible in some lower involvement items, but we also deserve some spoiling - we have earned it! This appears to be true across the board.
Not just the upper or middle class but also in lower income levels as well. For the I-am, owned-it category of shoppers, experience is paramount.
|(Categoria) Consumo, logo existo.|
Foi o sentido que captei em seu contexto, de consumismo propagado em todas as classes sociais. (De compras na WalMart a Nordstrom´s).
[PDF] CONSUMO, LOGO EXISTO.File Format: PDF/Adobe Acrobat - View as HTML
Consumo, logo existo. Pode até parecer um exagero esta afirmação, mas mesmo. quem não possui renda precisa consumir. O indigente ou o pedinte consomem, ...
www.fmr.edu.br/publicacoes/pub_07.pdf - Similar pages - Note this
" Consumo logo existo "- [ Translate this page ]Código · sobre o sistema do site. Conversas · sobre culturas de todo o Brasil. Classificados · produtos e serviços culturais. " Consumo logo existo " ...
www.overmundo.com.br/overblog/consumo-logo-existo - 23k
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|Changes made by editors|
|Jan 16, 2008 - Changes made by Marlene Curtis:|
|Created KOG entry||KudoZ term » KOG term|| |
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