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12:35 Sep 20, 2000
English to Russian translations [PRO] Art/Literary
Explanation: A matchbook is a small folder or envelope containing rows of paper matches. Maches in Russian are wooden and are sold in boxes. Paper matches are sold in matchbooks, each containing 20 or more matches. You can get them for free in any hotel, restaurant, gas station,etc.
I guess that is the only meaning of the word 'matchbook', and it is used not only in journalism...
Sandor Canada Local time: 11:42 PRO pts in pair: 32
Explanation: I am just guessing. Trying to imagine how one thing could have acquired a meaning of something else. A matchbook is so that one can tear one match at a time so maybe this is the key. Maybe not.
Perhaps you can give us a sentence where it is used or a context. This would help.
Or maybe it is just a "spichechnii buklet" like people suggested already.
Kate Humphrey Local time: 13:42 Native speaker of: Russian PRO pts in pair: 21
Explanation: kartonny paketik s bumazhnymi spichkami - (Galperin English - Russian Dictionary). Though my friend journalist proposed a different answer, I am not sure the above suggestions are wrong. See below what I found on the web - Anatomy of a matchbook. Apparently, a matchbook is now a collectable, and libraries even may keep collections of the most interesting ones.
Explanation: I'm sure you don't need anyone to tell you what a regular matchbook is. As far as the matchbook format - I've come across that expression in the past, so I think Gala's first suggestion was correct. I guess I'm not the only one who's always second-guessing himself. Good luck!
Yuri Geifman Canada Local time: 13:42 Native speaker of: Russian, English PRO pts in pair: 324