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up-selling and cross-selling

Russian translation: Продажа более совершенного (и более дорогого) товара покупателю или дополнительного товара со скидкой с целью получения дополнит

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GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
English term or phrase:up-selling
Russian translation:Продажа более совершенного (и более дорогого) товара покупателю или дополнительного товара со скидкой с целью получения дополнит
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23:23 Mar 21, 2001
English to Russian translations [Non-PRO]
Bus/Financial
English term or phrase: up-selling and cross-selling
Oferring additional products or something like this. I need explanation either in English or in Russian
Moiseenko
See below.
Explanation:

You are correct that these terms are dealing with additional sales. Please read this Russian-language example, which helps to understand the meaning of these terms:

Возможность дополнительных продаж заключается в продажах дополнительных продуктов (cross-sell) и продажах более дорогих продуктов (up-sell).
http://www.helios-lab.ru/crm/def_eff.shtml

You can also consider using the definitions below, which I found in various sources:

Up-selling - Technique of increasing the value of a customer by selling products with a higher status or perceived value (eg. A credit card company offers a gold card to its standard card holders.)

Cross selling - Cross selling of a product. Enables the customer portfolio to be increased and their loyalty to grow.
http://www.crmindia.org/glossry.htm


Cross-selling
The strategy of using an existing customer base for one product as prospective customers for other products.
Raynet Business_Marketing Glossary

In terms of translation, I do not think that the exact terms for these exist. Therefore, I would translate them descriptively, trying to reflect, as accurately as possible, the English definitions above:

Cross-selling
Realizatsiya dopolnitel’nikh tovarov i uslug traditsionnim klientam

Up-selling
Prodazha bolee dorogikh tovarov i uslug traditsionnim klientam

Hope that this will be helpful.

Best regards,

Artyan

Selected response from:

artyan
United States
Local time: 03:24
Grading comment
Thank you both for your answers. I forwarded them to other translators of our firm.
4 KudoZ points were awarded for this answer

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Summary of answers provided
naSee below.artyan
naexplanations
Natalie


  

Answers


2 hrs
explanations


Explanation:
cross-selling
The strategy of using an existing customer base for one product as prospective customers for other products.
http://www.investorwords.com/c8.htm#crossselling

selling up
The practice of selling a more expensive alternative or selling more optional elements of a product. Not to be confused with bait and switch (qv).
http://www.hometravelagency.com/dictionary/ltrs.html

Natalie
Poland
Local time: 12:24
Native speaker of: Native in RussianRussian
PRO pts in pair: 28933

Peer comments on this answer (and responses from the answerer)
Georgiy Moiseenko
Login to enter a peer comment (or grade)

2 hrs
See below.


Explanation:

You are correct that these terms are dealing with additional sales. Please read this Russian-language example, which helps to understand the meaning of these terms:

Возможность дополнительных продаж заключается в продажах дополнительных продуктов (cross-sell) и продажах более дорогих продуктов (up-sell).
http://www.helios-lab.ru/crm/def_eff.shtml

You can also consider using the definitions below, which I found in various sources:

Up-selling - Technique of increasing the value of a customer by selling products with a higher status or perceived value (eg. A credit card company offers a gold card to its standard card holders.)

Cross selling - Cross selling of a product. Enables the customer portfolio to be increased and their loyalty to grow.
http://www.crmindia.org/glossry.htm


Cross-selling
The strategy of using an existing customer base for one product as prospective customers for other products.
Raynet Business_Marketing Glossary

In terms of translation, I do not think that the exact terms for these exist. Therefore, I would translate them descriptively, trying to reflect, as accurately as possible, the English definitions above:

Cross-selling
Realizatsiya dopolnitel’nikh tovarov i uslug traditsionnim klientam

Up-selling
Prodazha bolee dorogikh tovarov i uslug traditsionnim klientam

Hope that this will be helpful.

Best regards,

Artyan




    Various dictionaries and web search.
artyan
United States
Local time: 03:24
Native speaker of: Native in RussianRussian
PRO pts in pair: 239
Grading comment
Thank you both for your answers. I forwarded them to other translators of our firm.

Peer comments on this answer (and responses from the answerer)
Georgiy Moiseenko
Login to enter a peer comment (or grade)




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