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impressions program

Russian translation: Банерная/рекламная программа

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19:42 Oct 25, 2000
English to Russian translations [PRO]
Law/Patents
English term or phrase: impressions program
The phrase: "If you choose pay for impressions program" in Operating Agreement for participation in Associates Program.
Sergey Rybkin
Russian Federation
Local time: 19:18
Russian translation:Банерная/рекламная программа
Explanation:
Impressions are essentially the same as banners, i.e. this is a some kind of presentation (or an ad) of the company, service, etc. on somebody else's site. (For more information see the contextual use below.) In your case, read "If you choose pay for impressions program" as "If you choose pay for placing imressions/ads/presentations on a hosted site"
Example:
Q. What is the difference between an "impressions program" and a "click thru program"?
A. In our PENNYWEB system the advertisers huge advantage is that they will not be charged for impressions (that means the banner appears on a hosted site and they have to pay for that even if no one is clicking on it) but for visitors (they only have to pay if someone clicks on the hosted banner and so actually gets to the advertisers site). So the advertiser knows exactly how much he has to pay in advance for a specific amount of visitors.
Selected response from:

xxxDm_Ch
Local time: 17:18
Grading comment
Thank you for exhaustive answer.
4 KudoZ points were awarded for this answer

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Summary of answers provided
naПрограмма обмена банерами/банерного обменаxxxDm_Ch
naсистема оплаты за число показов
Vladimir Pochinov
naБанерная/рекламная программаxxxDm_Ch


  

Answers


2 hrs
Банерная/рекламная программа


Explanation:
Impressions are essentially the same as banners, i.e. this is a some kind of presentation (or an ad) of the company, service, etc. on somebody else's site. (For more information see the contextual use below.) In your case, read "If you choose pay for impressions program" as "If you choose pay for placing imressions/ads/presentations on a hosted site"
Example:
Q. What is the difference between an "impressions program" and a "click thru program"?
A. In our PENNYWEB system the advertisers huge advantage is that they will not be charged for impressions (that means the banner appears on a hosted site and they have to pay for that even if no one is clicking on it) but for visitors (they only have to pay if someone clicks on the hosted banner and so actually gets to the advertisers site). So the advertiser knows exactly how much he has to pay in advance for a specific amount of visitors.


    Reference: http://www.pennyweb.com/faq.html
xxxDm_Ch
Local time: 17:18
Native speaker of: Native in RussianRussian
PRO pts in pair: 101
Grading comment
Thank you for exhaustive answer.
Login to enter a peer comment (or grade)

2 hrs
система оплаты за число показов


Explanation:
"Esli vy vyberete sistemu oplaty za chislo pokazov"

This term is used in banner advertising when the advertiser pays for the number of times his/her banner was shown to visitors (usually per thousand impressions). See an example below.

Program A -$7 per thousand impressions (88X31 pixel size)
Get your button placed on our main page until your quota is reached.

Another common option is "pay per click" or "click thru program".

Q. What is the difference between an "impressions program" and a "click thru program"?
A. In our PENNYWEB system the advertisers huge advantage is that they will not be charged for impressions (that means the banner appears on a hosted site and they have to pay for that even if no one is clicking on it) but for visitors (they only have to pay if someone clicks on the hosted banner and so actually gets to the advertisers site). So the advertiser knows exactly how much he has to pay in advance for a specific amount of visitors.



    Reference: http://weather.usol.com/info/advertise.html
    Reference: http://www.pennyweb.com/faq.html
Vladimir Pochinov
Russian Federation
Local time: 16:18
Native speaker of: Native in RussianRussian
PRO pts in pair: 5119
Login to enter a peer comment (or grade)

3 hrs
Программа обмена банерами/банерного обмена


Explanation:
Just another variant for the above explanation.
Cheers,

xxxDm_Ch
Local time: 17:18
Native speaker of: Native in RussianRussian
PRO pts in pair: 101
Login to enter a peer comment (or grade)




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