loss leader

Russian translation: товар, продаваемый с убытком с целью привлечения покупателей

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)

English term or phrase:	loss leader
Russian translation:	товар, продаваемый с убытком с целью привлечения покупателей
Entered by:	artyan

05:12 Apr 6, 2001

English to Russian translations [Non-PRO]
Marketing

English term or phrase: loss leader

As far as I understand, it's a marketing term used to describe a product sold at a low price to attract customers (and to increase prices for other wares subsequently). Maybe I'm mistaken because the context is very broad.

Irina

See below.

Explanation:

товар, продаваемый с убытком с целью привлечения покупателей

tovar, prodavaemiy s ubytkom s tsel'yu privlecheniya pokupateley

Irina,

Based on my web search and the results from my electronic dictionaries, I found that your guess is correct. Please read the web example below (in fact, it is a glossary entry), in which "loss leader" is defined:

-- loss leader. a low-priced item to bring customers to a store

home.t-online.de/home/toni.goeller/idiom_wm/idioms352.html

Please also see the entry, which I found in MultiLex 2.0:

loss leader
товар, продаваемый с убытком с целью привлечения покупателей

Hope that this helps you,

Have a nice day,

Artyan

Selected response from:

artyan
United States
Local time: 04:24

Grading comment

Though "демпинговая цена" sounds better, this variant is more suitable in the context.
4 KudoZ points were awarded for this answer

Summary of answers provided

arikulj kotoryj prodaetsja v ubytok

slavist

See below.

artyan

демпинговый товар

Serge

Answers

5 mins

arikulj kotoryj prodaetsja v ubytok

Explanation:
Артикуль который продается в убыток - обычно продажная цена низка изза рекламных целей.
That`s it.

University professor for Slavonic languages

slavist
Local time: 14:24
PRO pts in pair: 10

10 mins

See below.

artyan
United States
Local time: 04:24
Native speaker of:

Russian
PRO pts in pair: 239

Grading comment

Though "демпинговая цена" sounds better, this variant is more suitable in the context.

5 hrs

демпинговый товар

Explanation:
Deutsche Welle radio: Russian Service - Capital Magazine | Эти и другие товары продавались в филиалах указанных торговых фирм по демпинговым ценам, то есть розничные цены были ниже закупочных.
Демпинговая цена - верный способ привлечь в магазин покупателя.
http://www.dwelle.de/russian/archiv_2/hm160900.html

Hope it can help you.
Best Regards,
Serge

Serge
PRO pts in pair: 115

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