все предложение, пожалуйста

Russian translation: advertising/sales ratio соотношение затрат на рекламу к объему продаж

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)

English term or phrase:	A/S
Russian translation:	advertising/sales ratio соотношение затрат на рекламу к объему продаж
Entered by:	Vladimir Pochinov

14:43 May 27, 2003

English to Russian translations [PRO]
Marketing

English term or phrase: все предложение, пожалуйста

This index compares a brand's A/S(advertising sales)with the industry A/S, allowing us to see how intensively a brand id being advertised relative to its competition.
Не могу до конца понять что значит industry A/S и relative to its competition

Tatiana Meshcheryakova KudoZ activity Questions: 132 (1 open) (2 without valid answers) (6 closed without grading) Answers: 157 Germany
Local time: 21:16

соотношение затрат на рекламу к объему продаж

Explanation:
Budgeting

Ways to Determine Spending

• Advertising/Sales Ratio
Most commonly used
• Share of Advertising
based on amount of media delivery
• Available funds
not the best method b/c it is based on what is left over.
• Objective/Task
establish the objective and then "cost-out" the plan to see how much you NEED.
Advertising/Sales Ratio

Decide the sales (you have to predict future sales)

The calculation:

• Product A Sales: $10,000,000

• A/S ration x 10% = $1,000,000

Pros & Cons of A/S

* Pros

Self-correcting in regard to sales performance
Easy to manage
Easily understood

* Cons

What if sales decline?
Requires lots of analysis
Assumes linear relationship

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Note added at 2003-05-27 14:50:24 (GMT)
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В Вашем предложении:

industry A/S = среднееотраслевой показатель соотношения расходов на рекламу к объему продаж

relative to its competition = по сравнению с (аналогичными)товарами конкурентов, по сравнению с конкурентными товарами

Selected response from:

Vladimir Pochinov
Russian Federation
Local time: 21:16

Grading comment

Большое спасибо!!!
4 KudoZ points were awarded for this answer

Summary of answers provided

5 +2

соотношение затрат на рекламу к объему продаж

Vladimir Pochinov

Answers

3 mins confidence:

peer agreement (net): +2

соотношение затрат на рекламу к объему продаж

Vladimir Pochinov
Russian Federation
Local time: 21:16
Native speaker of: Russian
PRO pts in pair: 5266

Grading comment

Большое спасибо!!!

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