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BTL-agency

Russian translation: Bellow-The-Line -agency

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05:19 Aug 9, 2001
English to Russian translations [PRO]
Marketing
English term or phrase: BTL-agency
BTL-агентство - один из видов специализации PR-агентств. Требуется расшифровка аббервиатуры
xxxSamsonov
Russian translation:Bellow-The-Line -agency
Explanation:
дословно "под линией"


I. ...маркетологи придумали термин BTL (bellow-the-line - дословно "под линией"), обозначающий все, что нельзя в чистом виде назвать рекламой, связями с общественностью или прямыми продажам...

http://www.bear-n-bull.ru/finmar/finmar_btl/index.shtm


II. ...What's the difference between above, below and through-the-line?

...Agencies traditionally were either above-the-line (atl) or below-the-line (btl).

...Above originally being commission based - TV, radio, posters, press, etc.

...Below-the-line agencies are also doing more Field Marketing - using people (out in the field) to sell direct, sample, demonstrate products - the Marlborough girls are famous.

http://www.ad-mad.co.uk/what.htm
Selected response from:

Rostov
Grading comment
Thanks a lot, you were very helpful
4 KudoZ points were awarded for this answer

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Summary of answers provided
na +1BTL - Below The LineLudwig Chekhovtsov
na +1below the line ("то, что под чертой")
Natalie
naBelow-the-Line Agency!!!!!!!!
Rostov
naOf course, Below-th-line!
Rostov
naBellow-The-Line -agency
Rostov
naOf course,
Natalie


  

Answers


27 mins peer agreement (net): +1
BTL - Below The Line


Explanation:
см. "Легенда о возникновении термина BTL"
www.salespromotion.ru/dictioner/btl.shtml

Ludwig Chekhovtsov
Local time: 00:53
Native speaker of: Native in RussianRussian, Native in UkrainianUkrainian
PRO pts in pair: 713

Peer comments on this answer (and responses from the answerer)
agree  Anzhelika Dregval
10 hrs
  -> Thank you!
Login to enter a peer comment (or grade)

44 mins peer agreement (net): +1
below the line ("то, что под чертой")


Explanation:
Sometime in the middle of the past century one of the chiefs of some major company was drawing an estimate of prospective marketing expenses.
Having included in it standard components (media, television and radio advertising, PR, design of new packaging etc.) he calculated expenditures,
drew a line, and suddenly recalled that he didn’t take into account free sampling of the goods and expenses for organizing a town festival at which
people would try products manufactured by his company. He counted all extra expenses and made up the final estimate. Such is the story of origin
оf term BTL – things that are below the line.
Gradually BTL tools have become widely spread because of their high effectiveness in the field of sales promotion, increase volumes of sales and
consumption.
http://www.m-c.ru/ing/btl.htm

Мероприятия below-the-line (промо-акции, sales promotions, public relations, специальные мероприятия и т. д.) - мощный маркетинговый инструмент, способствующий стимулированию сбыта и продвижению вашей торговой марки на рынке товаров и услуг
http://www.art-com.ru:8080/btl.html



Natalie
Poland
Local time: 06:53
Native speaker of: Native in RussianRussian
PRO pts in pair: 28993

Peer comments on this answer (and responses from the answerer)
agree  Michael Estes: Excellent response; phrase "below the line" all over job sites, too. Seems prevalent in Australia.
9 hrs
Login to enter a peer comment (or grade)

12 hrs
Bellow-The-Line -agency


Explanation:
дословно "под линией"


I. ...маркетологи придумали термин BTL (bellow-the-line - дословно "под линией"), обозначающий все, что нельзя в чистом виде назвать рекламой, связями с общественностью или прямыми продажам...

http://www.bear-n-bull.ru/finmar/finmar_btl/index.shtm


II. ...What's the difference between above, below and through-the-line?

...Agencies traditionally were either above-the-line (atl) or below-the-line (btl).

...Above originally being commission based - TV, radio, posters, press, etc.

...Below-the-line agencies are also doing more Field Marketing - using people (out in the field) to sell direct, sample, demonstrate products - the Marlborough girls are famous.

http://www.ad-mad.co.uk/what.htm


    Reference: http://www.bear-n-bull.ru/finmar/finmar_btl/index.shtm
    Reference: http://www.ad-mad.co.uk/what.htm
Rostov
PRO pts in pair: 52
Grading comment
Thanks a lot, you were very helpful
Login to enter a peer comment (or grade)

3 days 20 hrs
Of course,


Explanation:
the answer was quite helpful, but BELLOW
and BELOW have... er...somewhat different meaning... It would be reasonable if you DON'T USE the expression BELLOW-the-line in your work.
People will laugh if you do.

Natalie
Poland
Local time: 06:53
Native speaker of: Native in RussianRussian
PRO pts in pair: 28993
Login to enter a peer comment (or grade)

4 days
Of course, Below-th-line!


Explanation:
I really apologize, I made a mistake in the spelling of this word... Of course, BELOW instead of BELLOW. Thank you, Natalie.

Rostov
PRO pts in pair: 52
Login to enter a peer comment (or grade)

4 days
Below-the-Line Agency!!!!!!!!


Explanation:
...the

Rostov
PRO pts in pair: 52
Login to enter a peer comment (or grade)




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