GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW) | ||||||
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20:23 Jul 4, 2007 |
English to Russian translations [PRO] Marketing - Marketing / Market Research | |||||||
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| Selected response from: Intrada Local time: 09:36 | ||||||
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Discussion entries: 7 | |
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mindshare пионер на рынке(, который первым приходит в голову, когда говорят о том или ином товаре либо услугах Explanation: / -------------------------------------------------- Note added at 7 Min. (2007-07-04 20:31:19 GMT) -------------------------------------------------- “Do we have mindshare?” - "Мы раскручены (на этом рынке)?" |
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mindshare место/доля в умах потребителей Explanation: IMO, a company (product) may have a mindshare even if it is not the first, but let's say, the third company (product) that comes to the customer's mind. Hence the talk about increasing mindshare. Как мы видим, доля на полках практически полностью совпадает с долей в умах потребителей. Есть марки, которые имеют несколько более высокий марочный ... www.marketing.spb.ru/mr/food/2004-oil-rostov.htm - 35k - |
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“Do we have mindshare?” >> Explanation: “Do we have mindshare?” = "Есть ли у нас активы/ капиталы в мозгах / головах / умах потребителей /клиентов?" -------------------------------------------------- Note added at 27 mins (2007-07-04 20:50:48 GMT) -------------------------------------------------- МОЗГОВЛАДЕЛЕЦ |
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